Sharp brands
don't guess.
They choose.

We help brands to seize, strengthen and maintain their lead. We manage the entire brand journey: from strategy to activation, to make sure your next step is never a leap of faith, but a considered move with lasting impact.

Ready to take control of your brand?
Check out our GI Method

Brand ownership.
At every stage.

At GI, we support organisations in every phase of their brand development. Whether you are just starting out or looking to refine your brand: with clear processes and smart guidance, we help build a brand that continues to thrive, even long after the launch.

  • Brand positioning

    Before we start building, we ensure there is a strong foundation. Using our own tools, models and brand sessions, we define exactly who you are as a brand, what you stand for and where you are heading. This creates a foundation for a brand that not only fits but also performs.

  • Brand identity

    Now it is time to position your brand in a way that is visually and verbally distinctive. How do you sound, how do you look, and most importantly, how do you come across to your audience? We document this, for example in a brand guide, creating a visual and verbal identity that fits seamlessly and is truly usable across every channel and by every team.

  • Brand activation

    A strong brand lives both inside and outside the organisation. We ensure that people within your organisation understand what the brand stands for and represent it with pride. Externally, we bring your brand to life with content and commercial items that resonate, make an impact, and leave a lasting impression.

  • Brand anchoring

    At this stage, we ensure the brand continues to live and grow. We stay involved, working alongside you and your team. We truly anchor the brand within the organisation; in communication, in culture and in daily work. This way, the brand evolves with what your organisation needs today and tomorrow.

Strategically strong.
Creatively powerful.