Take control of your brand with GI’s Brand ownership method

We map out where your brand is off track, where it’s losing strength, or where it no longer aligns with who you are or want to become. Together with your team, we dig deeper. In a kickstart session with key stakeholders, we ask the questions that really matter. No quick scan, but a sharp analysis that reveals where your brand stands today and where there’s potential to grow stronger. From there, we develop a concrete action plan focused on building a brand that fits, guides, and propels you forward.

Together, we make clear choices, capture your brand values in a fitting brand model, and define brand principles that provide direction. We do this in a strategic session tailored to your needs. This might include core values, mission, vision, customer journey, persona development, value proposition, or a combination of these. The result is not a paper exercise, but a practical compass. This is who we are; this is what we stand for. It provides daily direction and lays the foundation for everything that follows: language, visual identity, activation, and brand embedding.

In this phase, we develop your verbal identity: a voice that fits who you are and resonates with the people you want to reach. resonates with the audience you want to reach. We define voice pillars that shape your tone of voice, as well as key phrases that express the character of your brand. We also formulate the core of your brand message: what you say, why it matters, and how it resonates with your audience. The result is a clear verbal identity guide: a practical foundation for consistency, guidance, and recognisability in all your communications.

We translate your brand story into a style that fits seamlessly, stands out, and makes an impact. From colour use and typography to imagery and form, all designed to evoke the right emotions and ensure consistent recognition. Through mood boards, design directions, and visual elements, we create a visual identity that strengthens your brand across every channel and every touchpoint. You will receive a clear brand book or style sheet, plus practical tools your team needs to consistently and recognisably apply the brand.

Winning outside starts on the inside. A brand only truly 'lives' when people understand it and feel it. When it is not just words on paper but part of the heart and mind. We build internal support, recognition, and enthusiasm. Through sessions with your team, we make the brand tangible and shareable. We provide tools, encourage involvement, and foster brand ambassadorship. In doing so, pride and ownership grow naturally from within.

Now it is time to show what your brand is worth. We translate your brand strategy into materials that not only attract attention but also deliver results. From concept and creation to copywriting, animation, and UX. Whether it is a campaign, a pitch deck, a brochure, or a content calendar: we make sure everything is spot on, in tone, in timing, and in impact. So that every brand expression convinces, resonates, and prompts action.

A strong brand is never finished. We remain involved as your brand's guardian, maintaining coherence, connecting loose ends, and ensuring every part continues to contribute to a single, clear whole. We provide advice, mirror your brand's growth, and adjust when necessary, both strategically and practically. Whether through brand training, internal roll-outs, or strengthening your team with our GI in-house brand specialists: we help embed, accelerate, and reinforce. We help brands not only seize and grow their lead, but also hold onto it.