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9 min.
Nobody believes a brand that claims to be authentic
Authenticity: if you mention that as one of your brand values, you’re doing it wrong. Why? Because, if you shout out that you’re authentic, it is just like being ‘a rebel': everyone will be 100% sure that you aren’t. Read more
Storytelling
10.08.2021

6 min.
Purpose marketing or finding your purpose
‘Oh, another marketing buzz term for the bullshit bingo,’ I hear you thinking. Yep, you certainly have a point. Whilst purpose marketing may still be hot and happening, a lot of experts are already done with it. Read more
Marketing
10.08.2021