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6 min.
Rebranding: re-invent your brand
Rebranding: not to cover up something old, but to evolve as a brand because the world around your brand is changing too. And that evolution can only happen through critical and honest introspection! Read more
Rebranding
01.10.2024
1 min.
Personas and AI, a match made in heaven?
In our world, personas are invaluable. But what exactly are they, how are they used, and how do we work with AI to breathe even more life into them? We'll tell you in a minute in this snack. Ready? Set? Go! Read more
Snack
15.08.2024
12 min.
Employer Branding: What can we learn from 'the big guys'?
At GI, we love learning from others, because that’s how you grow. That’s why we regularly write inspiration blogs about brands or initiatives that challenge us to become even better. This time, we explored some shiny examples of Employer Branding. Read more
Employer branding
23.10.2023
5 min.
The value of creativity in the age of AI
From logo generators to an app that scans your mole and tells you if it’s suspicious or not: the applications of AI seem endless. And then there’s the one AI tool everyone’s talking about: ChatGPT. Read more
Human versus AI
17.01.2023
3 min.
First aid for complexity: what if consumers don't want to dive into your product?
In a world full of choices, standing out is already a (not to be underestimated) challenge. But that challenge becomes even greater when you're dealing with a complex product in a saturated market, such as energy or insurance. Read more
Complex product, saturated market
17.01.2023
5 min.
Making an impact on your target audience, with content at the right level
‘Keep it simple, stupid’ (KISS) is a well-known design principle, originally coined by an American aircraft engineer. The idea? To keep things as simple as possible. Read more
Niche content
17.01.2023
4 min.
Listen up: Consistency is key! This is why you need to keep your brand aligned across all channels
Consistency, consistency, consistency: we can’t stress this enough. As a brand, it’s tempting to constantly chase the latest trends. 'But…' we hear you thinking, 'surely we need to stay relevant and keep up with the times?' Read more
Brand Consistency
17.01.2023
1 min.
Putting rhythm in your text, how does that work?
In a time with more and more images and less and less text, it is essential to attract and hold your reader's attention. One of the means to do this is through the use of rhythm. After all, reading rhythmically makes the message stick! And that's why we love it. Read more
Snack
24.06.2021
1 min.
Why a good concept needs a strong 'hook'
In Dutch, we call it a 'haakje', which literally translates to 'small hook', in English. But this isn't at all a minor thing! That's why in this snack, we'll talk about why having a strong 'hook' is essential for a great concept! Read more
Snack
24.06.2021
10 min.
Hemingway 101: first aid for clear writing
At GI, we love short and powerful copy. But we like to add 'precise' to the mix, too. Carefully choosing your words ensures that your text is both concise and full of meaning. In this blog, we learn from someone who mastered this art to perfection... Read more
Storytelling/copywriting
22.06.2021