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9 min.

Nobody believes a brand that claims to be authentic

Authenticity: if you mention that as one of your brand values, you’re doing it wrong. Why? Because, if you shout out that you’re authentic, it is just like being ‘a rebel': everyone will be 100% sure that you aren’t. Read more
Storytelling 10.08.2021
6 min.

Purpose marketing or finding your purpose

‘Oh, another marketing buzz term for the bullshit bingo,’ I hear you thinking. Yep, you certainly have a point. Whilst purpose marketing may still be hot and happening, a lot of experts are already done with it. Read more
Marketing 10.08.2021