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Marketing - 4 minutes
Market consolidation: the perfect moment to focus on specialisation
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Brand Consistency - 4 minutes
Listen up: Consistency is key! This is why you need to keep your brand aligned across all channels
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Niche-content - 5 minutes
Making an impact on your target audience with content at the right level
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Artificial Intelligence - 10 minutes
The value of creativity in the age of AI
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Complex product - 3 minutes
First aid for complexity: what if consumers don't want to dive into your product?
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Snack - 1 minute
Why a good concept needs a strong 'hook'
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Rebranding - 6 minutes
Rebranding: re-invent your brand
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Snack - 1 minute
Putting rhythm in a text, how does that work?
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Snack - 1 minute
Personas and AI a match made in heaven?
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Employer branding - 12 minutes
Employer branding: What can we learn from 'the big guys'?
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Marketing - 6 minutes
Perfect match: this is how B2B influencer marketing is done
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Storytelling/copywriting - 10 minuten
Hemingway 101: first aid for clear writing