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About GI

At GI, we believe a strong brand doesn’t happen by accident

It comes from making bold choices, paying attention to detail, and matching who you truly are, both inside and out. It starts with ourselves. For over 35 years, we have combined strategic depth with a personal approach. We value sharp questions, clear processes and creativity that works. We achieve this with our team, and by working intelligently with AI.

We enjoy thinking, but we enjoy doing even more. What we promise, we deliver. Full stop. We are committed to quality, character and creating brands that stay with people. And, above all, we enjoy working together. With people who want to build something meaningful, who pursue significance and, like us, are energised by clarity, momentum and brands that truly win people over.

How GI works with AI

AI is changing the way people work. Your customers, your team, and ourselves included. We see it and we understand it. That is why we use AI as a smart link within strategy, creation and brand activation. Not as a gimmick, but as a tool to combine speed and quality. We help brands maintain control in a world that changes faster than ever.

At GI, we use AI to enhance what we already do best: helping brands to take, strengthen and maintain their lead. AI enables us to get to the core more quickly, explore alternatives and accelerate creativity, without compromising quality. It does not replace us; it enriches our work. So, no secrets, no hype, no buzzwords. Simply an essential part of how we work as a strategic partner.

Brand + tech = Not on Paper

We do not handle digital projects alone. We collaborate with Not on Paper, experts in developing smart websites, platforms and applications that match your organisation’s needs. While GI sets the course in brand, strategy and content, Not on Paper translates it into functional digital solutions. They work swiftly, are technically strong, and always remain aligned with the bigger picture. Together, we ensure that what we create not only feels right but also functions fabulously.

Meet team GI

We are strategists, account managers, project managers, content creators, copywriters, developers, animators and (digital) designers. Not with big egos, but full of big ideas. A true GI member goes beyond the obvious, stays sharp and knows how to use their wits. We are endlessly curious and always keen to improve whatever can be made better. Together, we create a smooth process, energy in collaboration, and work that resonates and delivers.