From strategic foundation to organisation-wide activation

NTS is a supplier of high-tech systems and modules, operating in an international B2B environment where precision, reliability and collaboration are key. In such a context, a strong brand isn’t a nice to have, it’s a strategic foundation for growth, attraction and consistency. Once the brand strategy and identity were in place, NTS entered the next, often underestimated chapter: embedding the brand into everyday practice. That’s exactly where the GI Brand Team stepped in, with the Power Up programme as the starting point for brand activation. We are physically present on location to activate the brand sustainably within the organisation.

What is the Power Up programme?

The Power Up programme is a brand activation approach developed by GI, designed to facilitate and train organisations to bring their brand to life in daily operations. Not remote consulting from the sidelines, but an intensive collaboration where we become a temporary part of the organisation. By literally working on site alongside teams, we quickly identify friction points or gaps and respond immediately. With our multidisciplinary team, we align strategy, creativity and implementation in one integrated process. We refine brand narratives, develop on brand tools, ensure brand consistency and help embed the brand in behaviours and culture. The programme fosters brand ambassadorship at every level, builds trust in the brand and ensures it’s not just understood, but truly lived.

On site to embed

Guided by the new brand strategy, the GI Brand Team works on location at NTS. Not as external consultants at a distance, but as part of the team. We help anchor the brand in the places where it truly matters: in communication, behaviour, processes and decision making. By sitting right next to people, we quickly spot where there’s friction, where questions arise and where opportunities lie to make the brand even stronger.

Connecting and executing

As the GI Brand Team, we’re not just here to listen, we’re here to act. We proactively engage with various departments to hear what’s needed, what still feels off or where the brand hasn’t quite landed. Based on those signals, we take immediate action. Thanks to our multidisciplinary team consisting of strategist, designer, copywriter and developer, we can move fast. We refine a presentation, build branded templates in Canva, align brand language or optimise a digital touchpoint. No endless to do lists or fragmented efforts, just immediate and practical brand impact.

Strengthening where the brand can grow

We’re here not only to embed the brand, but to make it work. What doesn’t align, we align. What’s missing, we fill in. From tools to mindset. Think of brand consistency in sales materials, tone of voice in internal communications or optimising the brand experience in employer branding. We support teams in working with the brand confidently and build brand ambassadorship on the work floor, step by step.

The result: a brand that works and keeps working

Today, the NTS brand isn’t just strategically sharp, it’s also tangible throughout the organisation. Employees recognise it, use it and actively represent it. Because we’re physically present and actively building the translation and activation, the brand is evolving from strategy into a shared compass across the entire organisation.